Apple September 2025 Event Recap
Apple's "Beyond the Display" event introduced the most significant iPhone redesign in years, along with groundbreaking updates across all product lines.
iPhone 17 Pro & Pro Max NEW
The most advanced iPhone ever features a revolutionary borderless design with under-display Face ID and front camera, creating an immersive viewing experience.
A19 Pro Chip
The world's first 2nm chip with 30% faster CPU and 45% faster GPU. New neural engine enables real-time AI processing.
QuadraVision Camera
Four 64MP sensors with periscope telephoto lens offering 12x optical zoom and AI-powered scene optimization.
Borderless OLED Display
6.3" and 6.9" LTPO OLED displays with 2500 nits peak brightness and under-display sensors.
Starting at $1,199 • Available September 20
Pre-order begins September 13Apple Watch Series 11 NEW
The health companion gets a major redesign with new sensors, enhanced battery life, and a revolutionary microLED display.
Glucose Monitoring
Breakthrough non-invasive blood glucose monitoring technology without finger pricks.
7-Day Battery Life
New low-power architecture enables up to 7 days of normal use on a single charge.
MicroLED Display
30% brighter and more efficient displays with 2500 nits peak brightness.
Starting at $429 • Available September 20
Pre-order begins September 13Apple Watch Ultra 3 NEW
The ultimate sports and adventure watch with enhanced durability, advanced health features, and professional-grade capabilities.
Satellite Connectivity
Emergency SOS and messaging via satellite networks, enabling communication in remote areas.
14-Day Extreme Battery
New power-saving modes extend battery life up to 14 days in low-power mode.
Advanced Dive Computer
Professional-grade dive computer with enhanced depth rating to 200m.
Starting at $849 • Available September 20
Pre-order begins September 13Apple Air NEW
The revolutionary new product category from Apple - lightweight augmented reality glasses that seamlessly blend digital content with the real world.
See-Through Display
Advanced micro-OLED displays with photorealistic passthrough AR for seamless integration.
Spatial Computing
Powered by the new R1 chip for real-time sensor processing and spatial mapping.
Gesture & Voice Control
Intuitive interaction through hand gestures, eye tracking, and enhanced Siri.
Starting at $2,499 • Available early 2026
Developer kits available nowConclusion
Apple's September 2025 event demonstrated the company's bold vision for the future of personal technology.
The iPhone 17 Pro represents the biggest design change in years with its borderless display, while the Apple Watch Series 11 and Ultra 3 bring groundbreaking health monitoring capabilities.
The surprise unveiling of Apple Air glasses offers a glimpse into the future of spatial computing and augmented reality.
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